About Us

     

WHO WE ARE 

IYC starts from a lifestyle but even bigger its a mood. The flights. The night life, The hustle and The feeling of walking into a room and knowing you're built for more than where you came from. In Your City gives light to everyone giving us all the feeling of being our own celebrity 

The brand was born from one idea: the ones with the mindset to live life and make it out deserve a uniform while doing just that.

This isn't fashion for the sake of fashion. It's wearing your story on your clothes Male, female, doesn't matter where you're from. If you've got that same one goal, to make it out and become your own star, you're already living it.

Every piece is handcrafted overseas in limited batches. No mass production, no restocks on demand. When a drop sells out, it's gone until the next one.

We built IYC to unite our culture worldwide. 

WE ARE INYOURCITY