Our Story

IYC Clothing is more than just a brand; its a lifestyle of travel, Hustle and its very own global community. Inspired by the iconic phrase "In Your City," we were born in the heart of Toronto, Canada, in 2019. Co-signed by NBA player Dalano Banton, formerly of the Toronto Raptors and now with the Portland Trail Blazers, we represent the fusion of urban culture, streetwear, and the spirit of travel.

Our Mission:

To ignite the passions of youth and adults worldwide, encouraging them to embrace the travel life of "In Your City " This lifestyle is about dedication, and the power of manifestation to reach wherever the mind desires. Our Collections express the greatness of travel by providing top tier HYPE BEAST streetwear tracksuits for both men and women.

But we don't stop there. We believe in giving back to those who are manifesting the same destiny, which is why we regularly host excessive giveaways to urge the nation to keep striving. Join us as we redefine what it means to live life to the fullest. Welcome to the world of IYC, where every city is yours to elevate